The Japanese Traditional Crafts Business

Series 1

 

I launched "EnArtEx" as a branding activity for "inheriting" Japanese traditional crafts. In the first place, I knew the crisis of the survival of the Japanese sword. While living in Seattle, I was able to get acquainted with Yoshindo Yoshihara who is one of the most famous Japanese swordsmith in the world, and I was surprised at the survival of the Japanese sword when he told me the current situation. The largest number of arts and crafts designated as the Japanese national treasures is the Japanese sword. Old swords from the Heian / Kamakura period to the Edo / Meiji period are also sold as antique values, but the demand for modern swords made today is currently declining sharply.