A new challenge by Yasuhiko Kiya, 3rd generation

 

When Yasuhiko challenged his new store style, there were very few cafes available in tea shops but no tasting place to pursue selling tea as luxury items.  Soon he got a lot of attention from other people such as in the tea industry and his local society. They were skeptical of what he was doing. Yasuhiko himself had a conflict with his anxiety about whether or not this was really correct because it was unprecedented.  However, he thought it would be natural to make Japanese tea more popular in modern times with a tasting presentation. It may have been fortunate for him as the 3rd generation to have a kind of tailwind by his father in the succession of his family business since he was also a challenger......